MAPFRE Middlesea
MAPFRE My Insurance portal redesign
A redesigned My Insurance portal for MAPFRE Middlesea: new website, easier customer forms, an AI chatbot and matching portals for agents.
- Client
- MAPFRE Middlesea
- Delivered at
- 9H Digital
- Case study
- 9hdigital.com ↗
Context
Context
MAPFRE is one of Europe’s largest insurance groups. MAPFRE Middlesea wanted its My Insurance portal to become a complete, customer-focused platform for customers and agents alike.
Approach
Approach
A full redesign of layout, navigation and visuals, with customer forms rebuilt to use autofilled fields and helpful prompts so they are quicker to complete.
A personal AI chatbot, built with EBO, gives real-time support across the site, and agent portals mirror the My Insurance features for MAPFRE representatives.
Outcome
Outcome
A simpler, more responsive experience for customers and agents. Phases 1 and 2 are live, with further phases planned.
Case study
Read the full story
The full case study, with screens and more detail, is on 9hdigital.com ↗
Contact
Let’s talk about your next project.
dalliryan@gmail.com